No ugly fruit left behind

Posted by: Vivian Trac

So you’re out grocery shopping, trying to choose some apples for a salad, when you come across a lone ugly apple. Maybe it’s not perfectly shaped. Maybe it’s got a few bruises (maybe the other apples picked on it)? Either way, what do you do? Do you side with the other apples and choose a nicer looking fruit, or do you give the poor apple a chance?

One poor ugly apple

One poor ugly apple

Ugly fruit are often rejected by shoppers and subsequently disposed of. As a result of this, a staggering 40% of ugly fruit and vegetables never make it into stores due to failing to meet supermarket cosmetic standards. To put it into perspective, that’s approximately 900 million tonnes of food around the world, or the work of 81 SecondBites.

Last year, the United Nations Environment Programme (UNEP) hosted a dinner for government officials consisting entirely of blemished fruit and vegetables, in order to highlight this issue. According to Achim Steiner, head of UNEP: “With this dinner, we are demonstrating to retailers, consumers and policymakers who can push for change that the astonishing amount of food we throw away is not just edible and nutritious, but also delicious.”

Organisations around the world such as our very own SecondBite help by making sure good food isn’t wasted at the end of the day, but you can also do your bit by giving that poor apple a chance. Besides, once you’ve peeled it and cut it up for a nice apple salad, you wouldn’t even know the difference!


Keep in touch

Receive updates via email:

Popular Posts


Latest tweets